Content owners have interesting views about what adds value to their product. Last September NBC Universal’s Jeff Zucker expressed his disapproval for Apple’s 99-cent price point for TV show rentals (via Reuters).
We do not think 99 cents is the right price point for our content. … We thought it would devalue our content.
His disapproval of the price is understandable — content owners can charge whatever the market will bear. It’s the wording that caught my attention.