The Value of Content

Content owners have interesting views about what adds value to their product.  Last September NBC  Universal’s Jeff Zucker expressed his disapproval for Apple’s 99-cent price point for TV show rentals (via Reuters).

We do not think 99 cents is the right price point for our content. … We thought it would devalue our content.

His disapproval of the price is understandable — content owners can charge whatever the market will bear.  It’s the wording that caught my attention.

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